“Ideas
can be life-changing. Sometimes all you need to do is open the door
to just one more good idea” is what American author, entrepreneur
and motivational speaker Jim Rohn has to say about idea
management
and
its significance in the modern day business sphere. This holds true
for every enterprise that makes use of open innovation to make the
most of their product development strategies, brand launches, new
product development, corporate social responsibility initiatives and
many more. In the recent past, there has been a significant change in
the way the entertainment and music industry has shaped up. Since
it’s the mass at large on which their success depends this industry
vertical has been resorting to open innovation methods.
When
it comes to science fiction, Star Wars still remains one of its
kinds. It was in 2009 that Starwarsuncut.com, United States resorted
to crowdsourcing and requested all Star Wars fans to contribute
homemade scenes. This was meant to be included as a crowdsourced
version of the 1977 classic ‘Star Wars Episode IV: A New Hope’.
The contest had specific instructions that were to be followed by the
participant. The original film was segmented into 15 second chunks
inviting the participants to select any clip they want to and re-film
it and submit it within 30 days. Star War fans, aspiring film
students and other interested participants submitted several versions
of each scene. The film was finally available on internet in August
2010 and even won Emmy for Outstanding Creative Achievement in
Interactive Media.
Thus
we see that the power of innovation does not reside within a seminar
room or amidst a chosen group of employees. Everyone is capable of
coming with a revolutionary idea that can set benchmark for others.
The same holds true for music. Any and everyone has a sense of music.
Based on the same idea telecom giant Nokia made use of open
innovation to come up with a remix version of its old tune.
Working
on similar lines Music Hackday, United Kingdom, launched the Music
Hack Day Series that was a turbocharged idea generating crowdsourcing
and open innovation initiative with an objective to come up with
innovative ideas related to the functioning of digital music
technologies. The event took place over a weekend with 72 creative
idea submissions and prize distributions to the participants who came
up with something exciting and unique.
In
today’s competitive and fast changing world, the core essence of
idea
management services has transformed. The traditional
“brainstorming” process has evolved and is more widespread now.
The audience at large value innovation highly and care deeply about
it. They count on companies and brands that they see as pioneers,
striving to improve their world and takes into account ideas from the
common man. On an enterprise level this fosters a culture of
knowledge sharing that conveys a brand’s message to the audience in
the most appropriate manner.
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